Plan Smarter
For a Better
Retirement Business Future Life

Providing an integrated approach to your financial planning, tax, investment, and business needs.

Awards and Recognition

No payment has been provided to obtain or market this ranking unless otherwise specified. Awards and rankings disclosure found here.

About True Wealth Design

Helping Clients Live Better Lives

Our Client Satisfaction Rating (NPS)

Benchmark 44%
True Wealth Design 81%

Our goal is simple. Help our clients live better lives with help from smarter financial planning. With our uncommon and deep expertise in retirement, tax, investment, and business planning, we provide complete integration of your financial life, giving you the clarity and confidence to pursue your dreams while protecting your family’s future.

Relationship Focused

A dedicated team of professionals. You’re only as good as the team around you. Our team is highly credentialed and experienced. We promise to be here for you and provide sound, objective advice. You will never have to wonder, “When will I hear from my advisor?” We set service expectations and meet them.

Proactive Planning

Making the most of what you have. We work with you regularly to monitor and adjust your planning to avoid dangers, identify opportunities, and help you successfully manage life’s transitions. Having in-house accounting, tax, and wealth teams makes integration more effective and coordination easy too.

Gain Early Access to Our Retirement Ebook

Be among the first to read our new book, “Retirement Rules Gone Awry,” by Kevin Kroskey, CFP® with an introduction by Tyler Emrick, CFA®, CFP®.

WHO WE HELP
Who We Help

Serving Your Unique Needs

Our clients value time, transparency, and financial peace of mind. We cater to successful individuals and families or business owners who are accumulating or protecting wealth and seeking a competent and trustworthy advisor to enhance their financial life.

Individuals and Families

Every individual and family has unique financial goals, risk tolerances, and life circumstances. We can help you Plan Smarter and Live Better by working with you to create a customized wealth management solution that meets your needs.

Professionals, Executives & Entrepreneurs

Whether you are at the end of a successful career or in the early stages of a new one, our integrated service approach can help simplify your financial life. We give you the clarity to pursue your dreams while protecting your family’s future.

Business Owners

Let us help take the stress out of running your business. From success to succession planning, our broad offering of business services can help guide you toward a healthy financial future for you and your business.

Individuals & Families

Every individual and family has unique financial goals, risk tolerances, and life circumstances. We can help you Plan Smarter and Live Better by working with you to create a customized wealth management solution that meets your needs.

Professionals & Executives

Whether you are at the end of a successful career or in the early stages of a new one, our integrated service approach can help simplify your financial life. We give you the clarity to pursue your dreams while protecting your family’s future.

Business Owners

Let us help take the stress out of running your business. From success to succession planning, our broad offering of business services can help guide you toward a healthy financial future for you and your business.
Our Services

An Integrated Approach

Integrated services to simplify and better your financial life. Our first-rate professionals and integrated accounting, tax, and wealth teams allow for a broad scope of services to meet your needs and deliver an experience aimed to exceed expectations.

Individual & Family Services

Whether you are at the end of a successful career or climbing the ladder, we can effectively serve you with an appropriate level of services and expertise. Managing life’s transitions — growing family, empty-nesting, retirement, or death of a spouse to name a few — can be emotionally difficult and financially complex. We can help you navigate effectively.

Business Services

We focus on helping business professionals in our local community become even more successful. Whether you are an attorney, engineer, or veterinarian… or specialize in dentistry, insurance, healthcare, or real estate, you are the fabric of our community. We can help make your business and financial life run smoothly.

Family Office Services

Increasing wealth yields increasing complexity. Our integrated accounting, tax, and wealth teams can be the lever to regain clarity, confidence, and time back into your life. We create custom solutions for affluent families for wealth management, investment consulting, consolidated reporting on family assets and cashflows, bill pay services, and more.

What Would Your Life Look Like if You Designed it Around Your True Wealth?

Meet Your Team

Meet Your True Wealth Team

Our Client Satisfaction Rating (NPS)

Benchmark 44%
True Wealth Design 81%

Tyler Emrick, CFA®, CFP®

Partner & Wealth Advisor

Kevin Kroskey, CFP®

Managing Partner

Bruce McDonnell, CPA

Tax Director
Audrey Petrus

Audrey Petrus, CFP®

Wealth Advisor
Aaron Seil

Aaron Seil, CFA®

Partner & Wealth Advisor

Natalie Todd, CPA

Senior Manager, Tax

TEAM MEMBER SPOTLIGHT

We are proud of the awards and recognition we have received, most notably our high client satisfaction (NPS) scores. Our growth has been an outcome of our client satisfaction and has allowed us to reinvest in our team, enhance the services we provide, and increase the value we deliver to our clients. We strive to get better each day.
Kevin Kroskey, CFP®
MANAGING PARTNER

Our Leadership Team

When you work with us, you have a dedicated team of financial professionals—a Primary Advisor, an Investment Officer, and a Client Service Administrator. Our Advisors are required to be highly credentialed professionals — generally CFP®, CFA®, or CPA. Primary Advisors are required to have 5+ years of experience.
OUR LOCATIONS

Meeting You Where You Are

We provide in-person meetings at our locations throughout northeast Ohio, southwest Florida, and western Pennsylvania. We also provide services virtually to clients across the country.
OUR SERVICE MODELS
OUR SERVICE MODELS

Services Focused on Your Needs

We deliver integrated financial planning services for individuals & families, building and protecting wealth, readying for and in retirement, or transitioning wealth to the next generation. We offer three levels of service to provide you with the level of service and expertise that best meets your needs. Regardless of which of our service models you select, you will have a dedicated team of professionals proactively working on your behalf.

True Wealth Private Client

Are you great at making money but tired of dealing with the complexities and lack of clarity around your finances? Have you already accumulated a respectable nest egg but are seeking a coordinated strategy to make the most of what you have? Our True Wealth Private Client service is built for clients with a minimum of $1,000,000 in investments or experiencing increased complexity in their financial lives. While we take a comprehensive planning approach for clients at this level, services focus on investments and tax planning.

True Wealth Planning

Are you getting serious about retirement and wondering whether you’re on track? Need help figuring out how to take your pension or Social Security benefits or how to create income from your investment portfolio? Are you concerned about taking too much investment risk but also want to make sure your money lasts? True Wealth Planning is for those who are seeking help as they prepare for retirement or people who are in retirement and want to maintain their lifestyle. Financial planning for our True Wealth Planning clients focuses on cash flow, retirement planning, and investments.

True Wealth Investing

Are you busy focusing on your career and family with little time to focus on your finances? Do you have competing objectives like paying debt, saving for retirement, or increasing your lifestyle? Are you feeling financially squeezed? We can help you simplify and prioritize your finances today while planning for an even brighter future. Our True Wealth Investing service is generally for younger individuals and families that are early to mid-career and are building wealth. Areas of focus are cash flow, debt management, risk management, and investments.
THOUGHT LEADERSHIP

Latest Financial Insights

See our latest articles, podcasts, and other insights on how we think about retirement planning, investment markets, tax-smart strategies, and enhancing your business’ operations and equity value, and more. We aim to cut through the noise and help educate and inform how to improve what will drive results.

Investing Considerations: AI, DeepSeek, and Creative Destruction
Newsweek Recognizes True Wealth Design
From Career Success to Retirement: Navigating the Transition with Confidence
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